Project Arrow

Project Arrow has been a great initiative in terms of
increasing efficiency and convenience apart from
refreshing the image of the post. It can be considered
the 'Step1' towards optimising the usage of the postal
services and infrastructure. There is a need to create
new opportunities relevant to today's user.
Project Arrow (case study).

India Post Services

With the availability of such a wide spectrum of services

and equipped with the most widespread (geographical)

network in India the Indian Postal Service is still not a part

of the urban user's daily or weekly routine. There is a need

for this medium to transform to adapt.