The transforming brief

Summary of the succession of briefs for The Post Project. Its easy to trace the chain of thought that led to the final direction of action.
Revival cant take place without redefinition of what a medium means to the user. Hence the need for newness.

The letters journey.

Survey2

Take the survey. Do share your views. :) Also find out
how aware you are of the services The Indian Post provides.

THE SURVEY

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Project Arrow

Project Arrow has been a great initiative in terms of
increasing efficiency and convenience apart from
refreshing the image of the post. It can be considered
the 'Step1' towards optimising the usage of the postal
services and infrastructure. There is a need to create
new opportunities relevant to today's user.
Project Arrow (case study).

India Post Services

With the availability of such a wide spectrum of services

and equipped with the most widespread (geographical)

network in India the Indian Postal Service is still not a part

of the urban user's daily or weekly routine. There is a need

for this medium to transform to adapt.