A three-way approach

We propose a three way approach to reach
our goal of making India Post more usable
in today's context. 

Celebrating National Post Week

The National Post week was on, and being involved with understanding postal systems we thought we'd celebrate it. Also it was a great opportunity to do secret research.
We put up a make shift kiosk which worked on human interaction. We provided our users with all the conveniences of sending a letter/postcard/inland letters and the response was great. People either came for nostalgic value or to try out something new. Users were made to interact via the kiosk which had separate outputs/inputs for various functions.
The result was a trip to the post office, feeling like a postman, carrying 46 letters (2 overseas), 80 postcards and 35 inland letters. 
You can look at some pictures here.

Scope mapping

This is the extent of the scope we explored for the project.
Open the image  zoom in and navigate to read.

Direction of Work

A continuation of the changing brief. We arrived at this
after thorough audience research and scope mapping.
The scope mapping chart shall come up soon :)

The transforming brief

Summary of the succession of briefs for The Post Project. Its easy to trace the chain of thought that led to the final direction of action.
Revival cant take place without redefinition of what a medium means to the user. Hence the need for newness.

The letters journey.

Survey2

Take the survey. Do share your views. :) Also find out
how aware you are of the services The Indian Post provides.

THE SURVEY

 Follow us on twitter.

Project Arrow

Project Arrow has been a great initiative in terms of
increasing efficiency and convenience apart from
refreshing the image of the post. It can be considered
the 'Step1' towards optimising the usage of the postal
services and infrastructure. There is a need to create
new opportunities relevant to today's user.
Project Arrow (case study).

India Post Services

With the availability of such a wide spectrum of services

and equipped with the most widespread (geographical)

network in India the Indian Postal Service is still not a part

of the urban user's daily or weekly routine. There is a need

for this medium to transform to adapt.